The Cannes Film Festival concluded its latest edition on Saturday. Now brands are reflecting on the impact the event had on their media impact value.

This year, the Cannes Film Festival generated $1.3 billion in total media impact value. With the global phenomenon of K-pop and the immense popularity of K-pop group Blackpink, it was no surprise that Blackpink’s Jennie came in as the top placement for MIV, generating $1.9 million, according to Launchmetrics.

MIV is a proprietary metric that assigns a true monetary value to marketing strategies across print, online and social media in order to calculate ROI.

<관련기사>https://wwd.com/pop-culture/celebrity-news/blackpink-jennie-miv-placement-cannes-1235668877/?utm_campaign=Twitter-WWD&utm_medium=social&utm_source=Twitter

연간 EMV(Eared Media Value) 매체획득가치

지수-1억9000만 달러, 로제-1억8800만달러, 제니-1억4800만달러, 리사-1억3600만달러

블랙핑크 연간 합계 EMV 창출 수치는  6억6200만달러(한화 8800억원)로 평가 받고 있다 함. 

오드리햅번 의상과 헤어스타일을하고 등장한 지수의 EMV는 단발 등장 건으로만 2200만달러의 EMV를 창출했다고 추정 산정 되기도 함.<관련기사>https://cloutnews.com/jisoo-of-blackpink-drives-the-highest-emv-for-diors-2023-fashion-shows/

블랙핑크 네 멤버를 뒤이은 EMV 5위 순위에는 미국의 킴 카다시안이 1억3200만달러를 창출.